Apple CEO Tim Cook is launching an initiative that will see the company building a range of vehicles that can help it boost the careers of its employees.
Speaking at the company’s annual Worldwide Developers Conference in San Francisco, Cook said that Apple is working on a new range of products that will enable employees to focus more on their jobs than they have in the past, as well as creating opportunities for them to explore their interests and passions.
The initiative will be launched in 2018 with Apple’s CarPlay platform, the first of which is a “career vehicle”, which will allow employees to start their careers in a variety of different fields, including the healthcare sector.
Cook said the company would also work with developers and suppliers to deliver new services and software.
Cook added that Apple had recently been able to make an initial investment in the car industry, and it was working on an expanded network of car manufacturers.
“So it’s really important that we do everything we can to help the car manufacturers and the car tech companies build their businesses,” he said.
The new cars will be built with a variety the new Apple CarPlay technology, with a range that will include a car that’s capable of operating in snow, water and mud, as the company aims to create a vehicle that can “ride in the mud” without the use of any of its existing battery technology.
“We want to build a vehicle where you can really take the wheel and it’s got all these sensors and cameras and sensors,” Cook said.
“So, when you’re in the water, you can go up on the hill and the driver can see everything you’re doing.”
Cook’s new initiative, which is also being launched in Australia, will allow its employees to work remotely, in addition to using Apple’s cloud services to deliver and store their work.
Apple’s CarPasses are also being used by the company in other countries, including Australia, Brazil and Japan, to provide a range for their employees.
Cook’s initiative, Cook added, was also “the first time we’ve had a chance to really take on a lot of the challenges” faced by the car companies and other automotive manufacturers in developing and deploying autonomous vehicles.
“This is going to be a huge opportunity for the car brands, because it will give them a huge boost,” Cook added.
“This is the first time I think we’ve really really taken on a big challenge, and we’re going to build cars for a very long time.”
The company’s next-generation Apple CarPads will also have “self-driving” features, meaning they will drive themselves and will have access to all of the vehicle’s data.
Apple says that the cars will also be able to detect obstacles, including pedestrians, and the ability to drive itself to meet specific requirements.
“It’s going to take the pressure off our employees and allow them to do more of what they love to do: travel and get to work,” Cook continued.
The CarPaps will also enable Apple to take advantage of its new cloud services, including Siri, Apple Pay, iMessage and iCloud.
“The CarPod will be able go anywhere and be connected to all the other services in your life,” Cook told investors.
“All of your contacts will be in one place.
You’ll be able look up a flight that’s coming up in your location, or you can use the CarPod to book your next flight and all your personal details will be available.
You can also use Siri to see the weather forecast for the next few days.”
Cook said the CarPap technology will be supported by a “next-generation car ecosystem” in 2019.
“I’m very excited about that because we’re also starting to get the first signs of a new wave of car ownership,” he added.
Apple is also introducing a new series of apps and services, called the Apple Music Store, that will allow Apple to bring the music and TV services of the Apple Watch and iPhone to the CarPlay platforms.
The new app will also allow Apple’s employees to upload videos and photos to YouTube.
The Apple CarDrive platform, which enables users to take a vehicle to their homes, will also see the introduction of Apple Pay and Siri to help employees make payments, as part of Apple’s push towards “a world where you have your own Apple Watch”.
Cook’s goal is to enable people to “bring your Apple Watch to work and be part of it”.
“We’ve been building a network of retailers and manufacturers that have put their own Apple Pay terminals in their stores and are giving us a chance at connecting with those stores,” Cook noted.
“But we’re building the CarDrive network to connect directly with Apple Pay.”
Cook added, “Apple Pay will be integrated into our stores in 2019.”